Sherri Koop is a talented wedding and portrait Photographer that prides herself on the fact that she still only shoots with film. Sherri was in need of an update. She felt that her current brand was getting lost in the noise and wanted something more "Classic" and "Luminous". She also wanted a website that wasn't just a typical cookie cutter flash site that most photographers have today. She wanted something that allowed her photos to speak for themselves.

I immediately began on the new identity, starting with classic typography and soft colours to add to the "classic" elements that she required. The identity was a hit and Sherri wanted this new colour palate transferred to her new website.

In order for the images to speak for themselves, I placed all navigational elements below the photos so that they were the first thing that the user would see. Templates were made for horizontal and vertical images so that Sherri could easily swap images in and out as she pleased. The back end is maintained by a Wordpress system that makes this easier for her.

Results: Sherri now has a consistent brand that she is proud to present to potential clients.
My Role: Client Contact, Design Lead and front end developer.