Connoisseurs of olive oil always taste it in blue glasses, so that the hue of the oil does not color their perception of its flavor.

Unfortunately, not all areas of the olive oil business are quite so democratic. And because you can’t taste olive oil through a computer screen—if you could, Dry Creek wouldn’t need a slick website to sell themselves—color was used to the design advantage.

In creating Dry Creek Olive Company’s website, a carefully selected color scheme that reflected the hot summers and low rolling hills that make up Healdsburg, California’s Dry Creek Valley—the backdrop and home base of Dry Creek Olive Company was chosen. The deep olive greens and taupe accents served as an authentic, calming foundation for the story of Dry Creek.

Dry Creek Olive Company needed some new bottle labels for their exceptional olive oils.
Having already designed the Dry Creek Olive Company logo, implementing their brand onto a label design was an exciting task. Though the designs initially started out with a traditional beige background, throwing in a few brightly colored sketches helped the cause for a more eye catching design. As hoped, Dry Creek gushed over the exciting series of label designs for their bottles.
In turn elegant yet eye-catching labels for Dry Creek’s Blood Orange Olive Oil variety, Three Orchard Blend, Healdsburg Blend, Pomegranate Vinegar, Olio Nuevo, and the soon-to-be-released Meyer Lemon Oil.

Results: The labels fit the bottle and the brand like a glove, and our successful work turned into even more projects with Dry Creek.
My Role: I worked collaboratively with a team to come up with the best solution for the label designs but took the lead in design and programming with the website.