BicyTaxi, a pedicab company, wanted to better position their brand with a redesign of their website so that it would speak more directly to marketing managers, media planners and media buyers.

BicyTaxi wanted to point out to marketers that they were more than just a free, environmentally friendly mode of transport: they were also a valuable advertising vehicle. In addition to a complete website redesign, BicyTaxi was open to the idea pushing their pedals in a new direction: through an original introductory video that would live on their home page. The objective for this video was to outline the benefits of BicyTaxi to advertisers specifically. Media buyers are addressed directly, informing them of the benefits of BicyTaxi’s service in a crisp, clean, and colorful way. The animated production holds a prominent position on the homepage of bicytaxi.com.

With full color pictures of BicyTaxi pedicabs in action and a bright, approachable visual style, the redesigned website more than hit the mark. As for the introductory video, its crisp animation and clear messaging makes it easy for advertisers to see, at a glance, why BicyTaxi would be a great fit for their brand.

Results: Bycitaxi now has a new look and feel that they are incredibly proud of. Clients who visit their site now know exactly what they offer and the benefits of their service.
My Role: I was the lead in this project on everything from process and development to the coding and programing the website. I created the direction and storyboard for the video and art directed and animated the final piece.